Terrara
Cookware Brand Development
Originally created to be sold online, oikos’s cookware line Terrara was launched as an option to revitalize an already saturated cookware market. It debuted on Black Friday 2024, combining beautiful design with a competitive price.
The main challenge for its visual identity, especially in packaging, was to create a language that conveyed a classic appeal while bringing freshness. At the same time, it needed to represent the name of the line, which alludes to the pots’ marbled texture and their organic character.
My role:
I was responsible for the visual strategy, leading the creative and art direction of the visual identity, from the logo to the packaging, while also overseeing all promotional materials.
I was responsible for the visual strategy, leading the creative and art direction of the visual identity, from the logo to the packaging, while also overseeing all promotional materials.
Credits: In-house work at Grupo Ecoa
Visual Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design and Photography): Mate Lelo
Design: Mariana Magalhães Design Assistance: Ana Carolina Abreu
Visual Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design and Photography): Mate Lelo
Design: Mariana Magalhães Design Assistance: Ana Carolina Abreu
PACKAGING Photography
Briefing Setup: Will Araújo
Briefing Setup: Will Araújo
GRUPO ECOA
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas