Terrara
Cookware Brand Development
Originally created to be sold online, oikos’s cookware line Terrara was launched as an option to revitalize an already saturated cookware market. It debuted on Black Friday 2024, combining beautiful design with a competitive price.
The main challenge for its visual identity, especially in packaging, was to create a language that conveyed a classic appeal while bringing freshness. At the same time, it needed to represent the name of the line, which alludes to the pots’ marbled texture and their organic character.
My role:
Responsible for the overall visual strategy, creative and art direction from logo to packaging, overseeing all visual components, promotional materials, and both product and promotional photoshoots, while leading a multidisciplinary team throughout the process.
Credits:
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
