I am a creative and art director, with a background in Design, an MBA in Branding, Marketing, and Growth, and with over 20 years of a multidisciplinary career across music, fashion, art, entertainment, cultural, editorial, and institutional projects. I bring a holistic, authorial, and strategic perspective to branding, design, audiovisual, illustration, and photography projects.
My non-traditional approach connects unlikely references, sparks relevant conversations, and unlocks original solutions. Highlights include creating the visual identity for Pitty’s debut album, collaborating with Deck Disc, Barão Vermelho, MTV, and contemporary artists such as José Bechara and Chelpa Ferro. I created the brand Mate Lelo Acessórios, worn by Karol Conká, Ludmilla, Claudia Leitte, and Letrux, and revitalized the visual language of fashion brands such as Mara Mac and Ateen.
As a visual artist, I have participated in group exhibitions such as Converse The Way We Run, ROJO® OCHO Global and Colorful, and organized an art event at Lagoa Rodrigo de Freitas, where 11 artists customized pedal boats live. Currently, I lead multidisciplinary teams in complex branding projects, fostering innovation, collaboration, and talent development.
SKILLS
- Creative Direction & Strategy
- Art Direction (Design, Photography & Motion)
- Branding & Identity (Logo, Packaging, Graphic Design)
- Brand & Creative Concept Development
- Multidisciplinary Team Leadership
- Digital & Social Media
- Creative Direction & Strategy
- Art Direction (Design, Photography & Motion)
- Branding & Identity (Logo, Packaging, Graphic Design)
- Brand & Creative Concept Development
- Multidisciplinary Team Leadership
- Digital & Social Media