Creative and Art Director, graphic designer by training and passion, and visual artist, with an MBA in Branding, Marketing & Growth.
Over more than 20 years of experience across music, fashion, art, entertainment, culture, editorial, institutional and retail sectors, I built a diverse repertoire that shaped a less obvious creative perspective, resulting in non-conventional approaches that connect unlikely references and unlock original solutions.
Highlighted projects include the visual identity for Pitty’s debut album, work for Barão Vermelho and Falamansa, MTV, and contemporary artists such as José Bechara and Chelpa Ferro. I also led the visual identity for the Festival Ópera na Tela for three years and developed a campaign for the World Bank.
I created the brand Mate Lelo Acessórios, worn by artists such as Karol Conká, Ludmilla, Claudia Leitte and Letrux, and renewed the visual languages of fashion brands Mara Mac and Ateen.
At Grupo Ecoa, I developed complete visual strategies for branding projects involving design, audiovisual, illustration and photography, while also leading and mentoring multidisciplinary teams.
Visual strategy goes beyond aesthetics, it is an important part of building a business. To create valuable projects, I work collaboratively with clients, seeking what makes sense for the brand, connects with its goals and creates differentiation.
If you believe in that too, let’s talk.