I’m a creative and art director with a non-traditional approach, connecting unlikely references, provoking relevant conversations and unlocking original solutions.
With a degree in Design and an MBA in Branding, Marketing and Growth, I’ve built a multidisciplinary career of over 20 years across music, fashion, art, entertainment, culture, editorial, institutional and retail, always bringing a strategic and holistic perspective to branding, design, audiovisual, illustration and photography projects.
Highlights include: the visual identity for Pitty’s debut album, collaborations with Deck Disc, Barão Vermelho, MTV, and contemporary artists such as José Bechara and Chelpa Ferro. I founded an accessories brand, worn by Karol Conká, Ludmilla, Claudia Leitte and Letrux, and refreshed the visual language of the fashion brands Mara Mac and Ateen.
As an artist, I took part in exhibitions such as Converse The Way We Run, ROJO® OCHO Global and Colorful, and co-organized an art event at Lagoa Rodrigo de Freitas, where 11 artists (including myself) customized pedal boats live.
I believe in creation as a transformative tool for business, helping brands tell their own stories (and be heard) by leading multidisciplinary teams and fostering innovation and collaboration.
Let’s get in touch.
SKILLS
- Creative Direction & Strategy
- Art Direction (Design, Photography & Motion)
- Branding & Identity (Logo, Packaging, Graphic Design)
- Brand & Creative Concept Development
- Multidisciplinary Team Leadership & Development
- Digital & Social Media
- Creative Direction & Strategy
- Art Direction (Design, Photography & Motion)
- Branding & Identity (Logo, Packaging, Graphic Design)
- Brand & Creative Concept Development
- Multidisciplinary Team Leadership & Development
- Digital & Social Media