Simplo.
Household Cleaning Brand Development
Uncomplicated, specialized, practical. Period. The cleaning brand Simplo shows that cleaning doesn’t have to be a boring task you save for one day — it can be done at your own pace, seamlessly integrated into your routine. Each product is thoughtfully designed, down to its colors. Products you can proudly leave on display, instead of rushing to hide whenever a guest comes by.
Uncomplicated, specialized, practical. Period. The cleaning brand Simplo shows that cleaning doesn’t have to be a boring task you save for one day — it can be done at your own pace, seamlessly integrated into your routine. Each product is thoughtfully designed, down to its colors. Products you can proudly leave on display, instead of rushing to hide whenever a guest comes by.
My role:
Responsible for the overall visual strategy, creative and art direction across visual identity, packaging, videos, and photography, overseeing all outputs, leading a multidisciplinary team, and continuing to direct the visual strategy and photo shoots after the brand launch.
Credits:
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
