Simplo.
Household Cleaning Brand Development
Uncomplicated, specialized, practical. Period. The cleaning brand Simplo shows that cleaning doesn’t have to be a boring task you save for one day — it can be done at your own pace, seamlessly integrated into your routine. Each product is thoughtfully designed, down to its colors. Products you can proudly leave on display, instead of rushing to hide whenever a guest comes by.
Uncomplicated, specialized, practical. Period. The cleaning brand Simplo shows that cleaning doesn’t have to be a boring task you save for one day — it can be done at your own pace, seamlessly integrated into your routine. Each product is thoughtfully designed, down to its colors. Products you can proudly leave on display, instead of rushing to hide whenever a guest comes by.
My role:
I was responsible for the visual strategy. I led the creative and art direction for the visual identity, packaging, videos, and photo shoots, while also overseeing the promotional materials. After the brand launch, I continued to lead the visual strategy and direct the photo shoots.
I was responsible for the visual strategy. I led the creative and art direction for the visual identity, packaging, videos, and photo shoots, while also overseeing the promotional materials. After the brand launch, I continued to lead the visual strategy and direct the photo shoots.
Credits: In-house work at Grupo Ecoa
Visual Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design, Videos, and Photography): Mate Lelo
Designers: Mariana Magalhães, Nathália Figueiredo
Visual Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design, Videos, and Photography): Mate Lelo
Designers: Mariana Magalhães, Nathália Figueiredo
VideoS
Script: Olivia Tranjan
Motion: Mariana Magalhães
Script: Olivia Tranjan
Motion: Mariana Magalhães
Photography
Scene Conception and Production: Mate Lelo, Will Araújo, Brenda Dassa
Photographers: Will Araújo, Brenda Dassa
Scene Conception and Production: Mate Lelo, Will Araújo, Brenda Dassa
Photographers: Will Araújo, Brenda Dassa
GRUPO ECOA
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas