oikos
Household Products Brand Evolution & Concept Development
oikos (all in lowercase) was the first brand from Grupo Ecoa. Like many brands that start small and grow exponentially, there comes a point when it’s necessary to look back and review the brand and its communication. This evolution ensures that the brand keeps pace with its strategy and continues to reflect its current personality and DNA. It’s also about connecting the dots, bringing consistency across all touchpoints so the brand is recognizable, strengthening memory, communicating effectively with its audience, creating desire, inspiring people, and ultimately driving business results. The brand is recognized as a trendsetter, seeing things differently, with a smart sense of humor and an unconventional approach to communication. For its visual strategy, we brought in an artistic vibe with a ludic touch, avoiding clichés, while still keeping a strong commercial appeal.
My role:
Responsible for the creative direction of the new visual and photographic strategy, leading the creative and art direction across visual identity, packaging, photography, and video campaigns, while overseeing promotional materials, managing a multidisciplinary team, and continuing to direct the visual strategy and photo shoots.
Credits:
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
