oikos
Household Products Brand Evolution & Concept Development
oikos (all in lowercase) was the first brand from Grupo Ecoa. Like many brands that start small and grow exponentially, there comes a point when it’s necessary to look back and review the brand and its communication. This evolution ensures that the brand keeps pace with its strategy and continues to reflect its current personality and DNA. It’s also about connecting the dots, bringing consistency across all touchpoints so the brand is recognizable, strengthening memory, communicating effectively with its audience, creating desire, inspiring people, and ultimately driving business results. The brand is recognized as a trendsetter, seeing things differently, with a smart sense of humor and an unconventional approach to communication. For its visual strategy, we brought in an artistic vibe with a ludic touch, avoiding clichés, while still keeping a strong commercial appeal.
My role:
I was responsible for the creative direction of the new visual and photographic strategy. I now lead the creative and art direction for visual identities, photo shoots, packaging, and video campaigns, while also overseeing promotional materials and managing a multidisciplinary team.
I was responsible for the creative direction of the new visual and photographic strategy. I now lead the creative and art direction for visual identities, photo shoots, packaging, and video campaigns, while also overseeing promotional materials and managing a multidisciplinary team.
Credits: In-house work at Grupo Ecoa
Visual Identity and Photographic Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design and Photography): Mate Lelo
Designers: Mariana Magalhães, Ana Carolina Abreu
PHOTOGRAPHY
Photographers: Will Araújo, Brenda Dassa
Scene Conceptions: Mate Lelo, Will Araújo, Brenda Dassa
GRUPO ECOA
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas
Visual Identity and Photographic Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design and Photography): Mate Lelo
Designers: Mariana Magalhães, Ana Carolina Abreu
PHOTOGRAPHY
Photographers: Will Araújo, Brenda Dassa
Scene Conceptions: Mate Lelo, Will Araújo, Brenda Dassa
GRUPO ECOA
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas