Mozcada
Brand Redesign & Launch Campaign
Mozcada has grown and gained space in the largest retailers in Brazil. Focused on supermarkets and wholesale outlets, the brand has become an option for those seeking novelty and functionality at a fair price, democratizing quality and trend. To keep up with and reflect this new movement, an update in positioning and visual identity became necessary. A visual identity capable of standing out, grabbing attention, and effectively communicating with its target audience at the point of sale.
Mozcada has grown and gained space in the largest retailers in Brazil. Focused on supermarkets and wholesale outlets, the brand has become an option for those seeking novelty and functionality at a fair price, democratizing quality and trend. To keep up with and reflect this new movement, an update in positioning and visual identity became necessary. A visual identity capable of standing out, grabbing attention, and effectively communicating with its target audience at the point of sale.
My Role:
I was responsible for the visual strategy. I led the creative and art direction for the visual identity, packaging, video campaign, photographic strategy, and photo shoots, while also overseeing the promotional materials and managing a multidisciplinary team throughout the entire process.
Credits: In-house work at Grupo Ecoa
Visual Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design, Videos, and Photography): Mate Lelo
Visual Identity Design: Mariana Magalhães, Débora Gonçalves Design Assistance: Ana Carolina Abreu
Visual Strategy: Mate Lelo
Creative and Art Direction for all Visual Components (Design, Videos, and Photography): Mate Lelo
Visual Identity Design: Mariana Magalhães, Débora Gonçalves Design Assistance: Ana Carolina Abreu
Video
Script: Mate Lelo, Mariana Magalhães, Débora Golçalves, Ana Carolina Abreu
Scene filming: Mate Lelo, Débora Golçalves, Ana Carolina Abreu
Editing: Mariana Magalhães, Débora Gonçalves
Motion: Mariana Magalhães
Script: Mate Lelo, Mariana Magalhães, Débora Golçalves, Ana Carolina Abreu
Scene filming: Mate Lelo, Débora Golçalves, Ana Carolina Abreu
Editing: Mariana Magalhães, Débora Gonçalves
Motion: Mariana Magalhães
Photography
Scene Conception and Production: Mate Lelo, Débora Gonçalves, Will Araújo, Brenda Dassa
Photographers: Will Araújo, Brenda Dassa
Photography Assistant: Elisa Marinho
Scene Conception and Production: Mate Lelo, Débora Gonçalves, Will Araújo, Brenda Dassa
Photographers: Will Araújo, Brenda Dassa
Photography Assistant: Elisa Marinho
GRUPO ECOA
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas
Brand and Product Director: Olivia Tranjan
Brand and Product Manager: Marcela Vilas Boas