Mozcada
Brand Redesign & Launch Campaign
Mozcada has grown and gained space in the largest retailers in Brazil. Focused on supermarkets and wholesale outlets, the brand has become an option for those seeking novelty and functionality at a fair price, democratizing quality and trend. To keep up with and reflect this new movement, an update in positioning and visual identity became necessary. A visual identity capable of standing out, grabbing attention, and effectively communicating with its target audience at the point of sale.
Mozcada has grown and gained space in the largest retailers in Brazil. Focused on supermarkets and wholesale outlets, the brand has become an option for those seeking novelty and functionality at a fair price, democratizing quality and trend. To keep up with and reflect this new movement, an update in positioning and visual identity became necessary. A visual identity capable of standing out, grabbing attention, and effectively communicating with its target audience at the point of sale.
My Role:
Responsible for the overall visual strategy, creative and art direction across visual identity, packaging, photography, and motion — overseeing all outputs and leading a multidisciplinary team from concept to execution.
Credits:
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
In-house project at Grupo Ecoa
Visual Strategy, Creative & Art Direction: Mate Lelo
