Victor Pollak
Visual Identity Creation & Concept Development for a Photographer
Victor Pollak is a Brazilian photographer recognized for documenting cultural productions, behind-the-scenes moments, and scenes from television and film productions. He worked primarily with TV Globo, one of the largest broadcasters in the country, where he was responsible for capturing iconic moments from soap operas, series, and entertainment shows. His photographs have been featured in promotional materials, magazines, and also presented in exhibitions.
For his visual identity, I developed a logo that reflects the diversity of projects he is involved in, with letter extensions suggesting different paths while also evoking light reflections — a central and distinctive element in his work.
My role:
I developed the entire visual identity and stationery, from concept to final delivery.
I developed the entire visual identity and stationery, from concept to final delivery.
