Mate Lelo Acessórios
Fashion Accessories Brand Development and Creation of Accessories
Mate Lelo Acessórios began as a personal desire to express myself through bold, statement pieces that defied convention and visually reflected who I am. Inspired by fashion, music (especially glam rock and David Bowie), art, and design, I created earrings and necklaces not as mere accessories, but as artistic expressions to provoke emotion and explore new forms.
The brand grew organically and was soon embraced by artists like Ludmilla, Karol Conká, Letrux, and Claudia Leitte, as well as drag performers and activists such as Lorna Washington and Ravena Creole. The pieces appeared in fashion editorials in Brazil and Europe, in campaigns for brands like Maybelline, and on the Woohoo Channel.
From concept to design, I created everything myself, making the brand a platform to shape ideas and express a unique perspective.
The brand grew organically and was soon embraced by artists like Ludmilla, Karol Conká, Letrux, and Claudia Leitte, as well as drag performers and activists such as Lorna Washington and Ravena Creole. The pieces appeared in fashion editorials in Brazil and Europe, in campaigns for brands like Maybelline, and on the Woohoo Channel.
From concept to design, I created everything myself, making the brand a platform to shape ideas and express a unique perspective.
My Role:
From concept to design, I created everything myself, making the brand a platform to shape ideas and express a unique perspective.
From concept to design, I created everything myself, making the brand a platform to shape ideas and express a unique perspective.
PARANGOLE EDITORIAL
for Revista Catarina
for Revista Catarina
WHITE SALT EDITORIAL
from the Portuguese magazine Stylish Mag
from the Portuguese magazine Stylish Mag
WOOHOO 40 GRAUS
Credits:
Photos of Mate Lelo by Luciana Sposito
The other photos are for the launch of Mate Lelo Acessórios
Photography: Luciana Sposito
Creative and Art Direction: Mate Lelo, Luciana Sposito
Styling: Luciana Sposito
Models: Flavia Anastácia, John Fazzioli
Photos of Mate Lelo by Luciana Sposito
The other photos are for the launch of Mate Lelo Acessórios
Photography: Luciana Sposito
Creative and Art Direction: Mate Lelo, Luciana Sposito
Styling: Luciana Sposito
Models: Flavia Anastácia, John Fazzioli